Robert McAnderson Author
If you own a website, you have to spend money promoting it, Right?
Not because you want to spend money but because you want to make money Right?
At what point does the amount you spend promoting your website become too much?
The answer is simple.
When it costs one cent more than any other method,
Delivers one less lead or website visitor for the same investment.
We call this ROI or Return on Investment.
ROI has been the cornerstone of good business decisions since Methuselah played fullback for the Hebrews.
So what is it about owning a website that has caused website owners to lose perspective, to lose their objectivity, to make bloody poor business decision that deliver horrible ROI’s.
If anyone reading this can shed light on why this is the case, please respond to the blog with a comment that hopefully will enlighten me.
Because for the life of me I just can understand why anyone would pay 6 times more than they need to for less than 20% of the return.
Why would anyone pay $50 for a hamburger and not complain when the hamburger arrived without the meat patty, salad or any of the ingredients that are usually between the two halves of the bread roll. Why would anyone pay $50 for a bun?
If you own a website and run a Google AdWords program then you must like buying $50 hamburgers without the filling.
SEO delivers 82% more traffic than Google AdWords and will deliver the results for one sixth of the cost.
Ok, so you don’t understand SEO.
Join the club. Neither do the one million people who searched “What is SEO” on Google in December or the thousands of people who sell and promote SEO services.
I am not an SEO expert that’s why I invented something really simple that costs less than $100 and delivers PERMANENT not temporary PERMANENT Page-One rankings in less than two weeks.
I called it DNO the SEO Revolution and it works so well I wrote a book about it.
Last week using the DNO the SEO Revolution strategy, we delivered the top 4 Page-One rankings on Google, Bing, NineMSN and Yahoo. That’s right positions 1, 2, 3 and 4 on page one of the top four search engines in Australia.
Unlike Page-One rankings achieved using SEO techniques, these top 4 ranked positions will never be replaced. Importantly, no SEO activity will ever crawl over the top of them and take away their rankings.
Porterhouse steak cooked to perfection for 25 cents or a Hamburger without the filling (just the bun) for $50.
Google AdWords is a tiger that has been let out of the cage. It has an insatiable appetite for your company profits and it will never stop feeding. Google’s revenue is growing 33% annually and Google are just laughing at their AdWords customers.
Are they laughing at you?
Or are they laughing at your lack of Website ROI Measurement?