Robert McAnderson Author
If a Page-One Search Engine Ranking is critical to the success of your business then you have to choose between Google AdWords, SEO or the use of both methods.
As many of my readers know I am not an advocate of AdWords and I believe SEO has been made more difficult than it needs to be by Google in an effort to force website owners to use AdWords so they can continue to grow their extraordinary profits.
For those of you who don’t understand how complicated AdWords and SEO actually is and for those who in recent weeks have suggested I needed have my head examined, I offer the following illustration.
A man walked into his local radiographer and fronted up to the counter with a doctor’s referral for a CT scan. After exchanging the usual personal details and filling in the required forms the receptionist asked the usual question, how would you like to pay for this?
He asked in response, what are the options? “You have three options” she said.
- Option one will cost you $190
- Option two will cost you $2,500
- Option three will cost you whatever you are prepared to pay.
Being an inquisitive person the patient wanted to know the difference in outcomes for each option and why there was such a large difference in costs.
The receptionist responded by saying “in option one, you are next in line and when we have finished we will give you a copy of all your scans and a report from the diagnostic physician outlining the findings.”
She continued, “With option two and because there are over a hundred people here today waiting for a CT scan we determine who goes first based on the results of a maths exam everyone has to complete. The patient with the highest score goes first and they will receive the same outcomes as offered in option one. The patient who comes tenth will receive outcomes that are 2.5% of the person with the highest maths score. The remaining patients will be sent home and asked to come back tomorrow and sit the maths exam again.”
She added, “by the way the maths exam changes regularly because we really don’t want this option to be easy and we would prefer the patients use option three.”
“Option three” she added “works on the basis that each patient has to nominate the minimum and maximum price they are prepared to pay in order to be the first patient to have their CT scan today. By the way, you can change the maximum price any time during the course of the day.”
What the receptionist did not say was this option only delivers 18.2% of the outcomes of option one and two.
Preposterous is a good word to describe this scenario, stupid also works for me. But what would you say if I told you there are business people out there right now who are choosing options two and three day in and day out when it comes to Page-One search engine rankings that are as critical to their businesses performance as a CT scan is to a person with a brain tumour.
It is highly probable you would not find this hard to believe because you are probably one of these business people.
Truth is until now the only choices available were options two and three but the game has changed with DNO the SEO Revolution and option one is now a very strong strategic alternative.
DNO the SEO Revolution is an alternative worthy of consideration. Firstly, it will achieve a Permanent Page-One ranking for less than $100 and secondly it will land you in the SEO section of Page-One attracting 82% of the visitor CTR. The result is five times more traffic than you will get from the AdWords section and if your daily budget is $50, you can bank on saving $470,000 in the next ten years.